Table Of Content
Because these scenes tend to favor landscape orientations, they are becoming a favorite on website headers or as featured images for news articles and blogs. This trend not only keeps the viewer’s eye moving through an engaging visual, but it also reinforces the idea that we live on a spectrum, in a world of multiple stories happening all at once. Storytelling is at the heart of graphic design—even when it is conveying abstract traits, it uses cohesive visuals to fit those traits into a narrative about a brand. In 2023, visual storytelling is getting both more literal and more abstract through complex compositions. These are illustrations that contain several “scenes” rolled into one. One character might be snapping a photo, another might be paddling a canoe and yet another might be cresting a mountain—all in the same composition.
Inclusive visuals
Moving beyond a few pots on the windowsill, plant parents are now experimenting with plant-covered walls and unique hanging installations. Bartone explains that this nature-inspired trend is rooted in our basic human makeup. "Historically, being connected with nature has provided food, clothing, and shelter," she says. "These connections are imprinted in our brains and we are subconsciously comforted by these colors, textures, and patterns." If the picks for 2022 color of the year are any indication, green is having a major moment right now.
Dirty Colors
“Limewash creates a sense of old mixed with new and allow a room to have a moodier feel.” She encourages the trying out limewash in entryways or powder rooms to give those spaces more depth. Portola Paints comes in dozens of shades, from snowy Solaris to cerulean Hacienda to Vintage Black. "I think British-style, natural wood cabinetry with antique hardware will be popular in 2023," notes Laura Hodges, a designer in the Baltimore/Washington, D.C. "More traditional details like reeded glass, turned legs and picture paneling seem to be on the horizon as well." "Designers need to be thinking beyond just colours, shapes and typography and start considering space as well, developing flexible identities that flow across platforms and across dimensions," explains Papadopoulou.
Why Adobe software is changing, and what it means for the future of creativity
But now that message has entered the mainstream, it's time for designers to look inwards at their own behaviour and industry. "Sober-curious brands, like Kin Euphorics and Ghia, are redefining what it means to not drink," notes Eve Warren, senior creative at Love. London’s National Portrait Gallery (NPG) also unveiled a stunning new brand system this year, featuring a striking tall, vintage serif.
Kitschy kitchens
Even if your company is cutting down on content creation, you can really give old content new life with a simple video or slide deck. I like doing this because you can get around the random cropping on Twitter, LinkedIn and Facebook by sharing a video instead of a static image. They aren’t the easiest on the eyes but, as you can see in this graphic below, they create a lot of great contrast with a sans serif body text. This isn’t a bad thing–I just wanted to illustrate how design trends come and go. I think if they would have used some abstract shapes or patterns, the graphics would feel too casual.
This Expert Is Breaking Down The "Gen Z Versions" Of Millennial Design Trends, And People's Heads Are Spinning - BuzzFeed
This Expert Is Breaking Down The "Gen Z Versions" Of Millennial Design Trends, And People's Heads Are Spinning.
Posted: Thu, 07 Dec 2023 08:00:00 GMT [source]
But those don’t have the same impact as something that is unique to your brand or design team. That’s another positive aspect of these minimalist pages, they a lot easier to navigate for the user. Instead of distracting elements, the messaging or information stands out instantly. However, I think that the shift to somewhat minimalist designs and homepages has also been driven by the need for better load times and smaller page sizes. Especially because the point of most stock photos is to be ambiguous enough to be used in a bunch of different situations.
2023 doesn’t copy the past, but merely uses it as inspiration—our newfound interest in brutalism, for example, makes sure to infuse the aesthetic concept with warmer touches. “That’s the cyclical nature of trends I suppose—they always stem from someplace in history, allowing for modern interpretation,” Calderone observes. As we continue to find new escapes into nature as a coping strategy to endure, we often turn to imagery from fables and fairy tales that came long before us. These whimsical objects serve as a tool to honor our inner child and embody a sense of wholesomeness. This is the part where I make a case for gnomes, mushrooms, and all the other mythical motifs of this genre. Main character energy is still very much in the air, which calls for controlling your narrative—in the design world this translates to curating a dream space where all your fantasies come true.
“It’s funny, maybe after COVID people just want to go out and research these things,” Timothy Archambault, director of Americas at Oppenheim Architecture, says. “Post-COVID, there might have been a greater interest in an architecture style encountered while traveling.” This could explain the geographic stretch of searches, spanning styles rooted across countries and cultures. Maybe you can’t afford the full-size version for your apartment, but don’t let that stop you from having a piece of design history on a smaller scale. Though miniatures have been trendy for quite some time, now you can lean into the dollhouse experience without going full Barbiecore. For the past 20 years, Vitra has offered a Miniatures collection of replicas to celebrate milestones in furniture design.
Go bold in the kitchen
Although bold and quite flashy, the color combinations of the 70s retro flat design style are aesthetically pleasing. The colors go well together and manage to balance the overall design. So, web design often involved simple, text-heavy layouts dominated by white space. And the fonts were usually simple, like sans serif or monospaced. Sometimes they were visibly pixelated, as Christopher Nelson demonstrates in his contemporary website. Also distinguished as a top trend in the 2022 Pinterest Predicts report, biophilic design aims to bring the outdoors into your home through natural materials, colors, and—of course—plants.
Interestingly, while flat icons and illustrations were all the rage for 2021, we’re now seeing a mix. Though there isn’t a color scheme to follow, the visuals unmistakably belong to the brand. LinkedIn Marketing has also taken to creating data visualizations about relevant topics.
These examples may be extremely basic, but they also help people understand the data in seconds. Plus, each of these simple data visualizations work really well with other graphic design trends like muted colors and flat icons. The use of bright, playful, and candy-inspired color palettes is becoming an increasingly popular trend in graphic design. This trend is characterized by the use of pastel colors, neon hues, and bold, bright shades, often inspired by sweets and confectionary. In 2023, expect to see designers incorporating candy color palettes into their work in new and creative ways.
"I think we're really beginning to see people's confidence grow as they embrace bolder, more creative designs and uses of spaces, which I anticipate only continuing into 2023," says Dallas designer Lisa Henderson. Ever since Mark Zuckerberg made the metaverse the prime focus of Facebook, it's been central to all discussions of tech and digital design. And Amy Ramage, founder, MD and creative director at Célibataire describes it as "absolutely unavoidable and 100% likely to be one of the biggest design trends this year". "The National Portrait Gallery also dug into its archives to create a stunning monogram first sketched by Sir George Scharf in 1893," Taylor continues. Earth tones and organic shapes are expected to draw popularity—according to Elad Yifrach, the founder of L'Objet—because they’re rough and refined at the same time. Nostalgia is a common, overarching theme in this year’s design trends, with many of us seeking comfort in the familiarity of the past – making it a smart move for established brands wanting to create connections in 2023.
They are also inherently fun, adding a youthful energy to brands across a myriad of sectors. Ellen Munro from BrandOpus thinks the desire for peace will be strong in 2023. As we head to the end of another busy 12 months, we gather expert opinions from industry leaders to give you a sense of where graphic design is heading in the year to come. While merging the artificial and actual might sound dystopian, this trend is much more focused on joy and whimsy.
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